75.2% OPEN RATE
FROM 16,000+ SUBSCRIBERS
A full flow and campaign rebuild took an established list from average performance to a sustained 75.2% open rate.
THE
OBJECTIVE
This e-commerce brand had built a sizable list, over 16,000 active subscribers, but the account behind it was not built to convert. Flows were generic. Campaigns went out on no real schedule. Segmentation barely existed.
The list size should have supported strong, consistent revenue. It wasn't. Open rates sat where any unmanaged account sits, and campaign revenue moved up and down with no clear pattern.
16,000+
$131K / MO
WHAT WE DID
We didn't add more emails. We rebuilt the system underneath them, so every send had a reason to exist and a segment it was actually written for.
FULL FLOW &
CAMPAIGN REBUILD
We rebuilt the account's core flows and campaign calendar from the ground up. Copy, segmentation, and send cadence were all engineered specifically for a 16,000+ subscriber list, not a generic template stretched to fit it.
SYSTEM
OVER VOLUME
Consistent monthly campaign revenue on a rebuilt flow and campaign system, sustained month over month.
THE
DELTA
Quantitative outcomes from the account's Klaviyo reporting.
Open rate climbed to 75.2% and held there. Campaign revenue settled into a steady $131K a month, on the same list that used to produce inconsistent results.
“A rebuilt flow and campaign system took this account to a 75.2% open rate. Not a bigger list. Not more frequent sends. The system underneath the sends.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] Figures reflect the account's sustained monthly performance following a full flow and campaign rebuild, pulled directly from Klaviyo reporting. Client identity is withheld per our confidentiality standard. Every number above is pulled directly from the account's Klaviyo reporting.
FREQUENTLY ASKED
How did you achieve a 75.2% open rate? [+]
The result came from three things working together: a full flow architecture rebuild that removed duplicate and competing sends, a subject line approach built on curiosity and specificity rather than offers, and a list health overhaul that stopped sending to chronically unengaged contacts. No single change produced 75.2% — it was the system working as a whole.
Can results like this be replicated for other brands? [+]
The specific number varies by brand, list size, and category — but the methodology is repeatable. Every account we've rebuilt from the same starting point (broken flow architecture, weak subject lines, unclean list) has seen significant open rate improvement. The audit tells us what's pulling your numbers down. That's where we start.
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