EMAIL MARKETING BLOG
Klaviyo guides, benchmarks, and flow deep-dives, from an agency that manages active DTC accounts, not theory.
Can You Trust Your Open Rate Data? What iOS Mail Privacy Protection Changed
Your open rate didn't get better. Apple started pre-opening emails for privacy reasons before a human ever saw them. Here's what that changes, and what it doesn't.
High Open Rate, Low Click Rate? Here's Why (and the Fix)
60% opens and under 0.5% clicks isn't broken deliverability. It's a promise your email didn't keep. Here's how to find which of three causes it is.
Email Deliverability for DTC Brands: SPF, DKIM, and Sender Reputation Explained
Great copy in the spam folder converts nobody. A plain-language guide to authentication and the habits that keep DTC email in the inbox.
Win-Back Flows in Klaviyo: Recovering Lapsed Customers Before You Suppress Them
Before you suppress an inactive segment, try to win it back. Structure, timing, and how it connects to list hygiene.
Post-Purchase Flows in Klaviyo: Turning One Order Into a Repeat Customer
Most brands go quiet the moment someone buys. The post-purchase flow is where retention gets built.
Abandoned Cart Flows in Klaviyo: Structure, Timing, and Copy That Recovers Revenue
Speed, structure, and why the discount shouldn't be the first thing a lapsed cart sees.
The Klaviyo Welcome Series That Converts
Why a single discount email isn't a welcome series, and the 4-email structure that builds trust before it asks for a purchase.
How to Choose a Klaviyo Agency: The Questions That Matter
The real numbers to ask for, who works on your account, and what month one should look like.
Klaviyo Email Copywriting: What Makes Subscribers Click
Subject lines, structure, CTAs, and why editing matters more than the first draft.
Klaviyo Email Performance Report 2026: Data From 22+ Active DTC Accounts
Campaign open rates, flow metrics, and what separates top-performing accounts: illustrative benchmarks, not industry surveys.
Ecommerce Email Open Rate Benchmarks: Data From Active Klaviyo Accounts
What's a good open rate for ecommerce email? Illustrative benchmarks based on patterns across managed accounts, not industry surveys.
Email List Hygiene in Klaviyo: How to Clean Your List Without Losing Revenue
Most brands either never clean their list (bad) or suppress too aggressively (also bad). Here's the segmentation system that protects deliverability without burning winnable subscribers.
Klaviyo Email Flows: The Complete Setup Guide for DTC Brands
What flows you need, how to structure them, and what separates a 30-flow account from one running 200+. Includes performance data from active accounts.
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