EVERY RESULT.
NO CHERRY-PICKING.
18 case studies, real metrics on every one. Composite studies are labeled as composite; real client data is labeled as real. Newest first.
Email attribution climbed from 24.13% to 41.24% of total revenue in a single month, then held well above baseline through Black Friday.
Email attribution moved from 19.61% to 27.56% to 35.34% of total revenue across two consecutive months, each period building on the last instead of…
Email was live but barely used, attributing just 6.34% of total revenue. One month into the engagement, that more than doubled to 13.13%, a 133%…
Email attribution moved from 12.47% to 14.52% to 19.11% of total revenue across three consecutive reporting periods. Not a one-time win, a trend.
This brand had zero dollars of email-attributed revenue the month before the engagement started. One month in, email accounted for over half of total…
An established DTC brand already sending email, with email attribution stuck around a quarter of total revenue. One month after the engagement…
A specialty food brand with a modest list and no prior email infrastructure. We built a tight, intentional flow stack: no excess, no filler. Every…
Email treated as an afterthought. No flows, inconsistent sends, low repeat purchase from the channel. We built an automation-first system: flows…
Wrong platform, no automations, list never cleaned. We migrated to Klaviyo, rebuilt everything from scratch, and held 75.8% open rates across 94…
A passive list with no system. We built the campaigns, the automations, and the segmentation. Email became the brand's #1 revenue channel.
40.3% open rate. 2.66% click rate. Both above industry average, simultaneously. 58 flows, 46 campaigns, and an unsubscribe rate under 0.32%.
191 campaigns. 193 active flows. 2.4 million email delivers. The open rate held at 51.5% across all of it.
The same educational premise, told four different ways, produced the same result each time. Four independent tests, one repeatable system.
The best revenue-per-recipient in our current portfolio review. From a list under 1,200 people, with zero discount incentive.
Curiosity-driven, non-promotional subject lines held a 72-76% open rate for over two years. Not a spike. A pattern.
A story-led, no-discount campaign generated more revenue in one send than most brands see from a full month of promotions.
From occasional newsletters to a proper email system, now consistently above 30% of total revenue.
A full flow and campaign rebuild took an established list from average performance to a sustained 70.7% open rate.
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