$35,972 FROM
ONE SINGLE SEND
A story-led, no-discount campaign generated more revenue in one send than most brands see from a full month of promotions.
THE
OBJECTIVE
This multi-species animal wellness brand had a healthy list and a real budget behind it. Most of its email revenue came from discount-driven promos.
That pattern trains subscribers to wait for the next sale instead of buying the moment an email lands. Every campaign was competing against the memory of the last discount.
8 MO
$90K–$150K
WHAT WE DID
We wanted to prove the list would respond to something other than a percentage off. So we built a send with no discount code attached at all.
STORY-LED
CAMPAIGNS
We wrote a single campaign built entirely around brand narrative. No discount code, no urgency gimmick. The send leaned on a mission-linked angle the brand actually cared about, framed as a reason to buy today instead of waiting for a deal.
NARRATIVE
OVER DISCOUNTING
Two separate no-incentive, narrative-led campaigns, both outperforming the account's typical promotional send.
THE
DELTA
Quantitative outcomes from the account's Klaviyo campaign reporting.
The send closed at $35,972 with zero markdown. A second story-led send later produced $22,649, also with no incentive. Neither was a fluke.
“A single story-led send with no discount code outperformed the account's typical promotional cadence. Narrative moves this audience. Markdowns don't have to.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] Figures cover an 8-month reporting window pulled directly from the account's Klaviyo campaign reports. Client identity is withheld per our confidentiality standard. Every number above is pulled directly from the account's Klaviyo reporting.
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