KLAVIYO BENCHMARKS,
NOT INVENTED AVERAGES.
Every number below comes from actual Klaviyo reporting on accounts we manage, not a survey or an industry press release. Where we compare to a published industry average, we cite the source.
REV_ATTRIBUTED$2.3M+
AVG_OPEN_RATE33%+
EMAILS_ANALYZED2.4M+
| Sector | Campaign Open | Flow Open | Active Flows |
|---|---|---|---|
| Health & Supplement (DTC) | 51.5% | 33.2% | 193 |
| Activewear & Fashion (DTC) | 40.3% | — | 58 |
| Pet Wellness (DTC) | 72–76% | — | — |
| Ecommerce, General (DTC) | 70.7% | — | — |
[ SOURCE ] Klaviyo's published industry average sits around 30–35% for campaigns and ~25% for flows. Full methodology and additional metrics (unsubscribe rate, subject line testing findings) in the full 2026 performance report.
BY_INDUSTRYRESULTS, BROKEN
RESULTS, BROKEN
DOWN BY VERTICAL.
Equine
4X
INDEPENDENTLY REPLICATEDSEE INDUSTRY PAGE Fashion & Activewear40.3%
AVG OPEN RATESEE INDUSTRY PAGE Food & Beverage$18,501
15 FLOWS ONLYSEE INDUSTRY PAGE Health & Wellness75.8%
OPEN RATE POST-REBUILDSEE INDUSTRY PAGE Pet72-76%
SUSTAINED OPEN RATESEE INDUSTRY PAGE Supplements51.5%
AVG OPEN RATESEE INDUSTRY PAGE READ THE FULL
2026 PERFORMANCE REPORT.
Unsubscribe rate data, what 193 active flows actually looks like, and the three factors that separate high-performing accounts from underperforming ones.
READ THE FULL REPORTWHERE DOES YOUR
ACCOUNT STAND?
Free audit, no obligation. We'll benchmark your account against these numbers and tell you specifically where the gap is.
GET A FREE AUDIT