70.7% OPEN RATE
FROM 15,000+ SUBSCRIBERS
A full flow and campaign rebuild took an established list from average performance to a sustained 70.7% open rate.
The Objective
This e-commerce brand had built a sizable list, over 15,000 active subscribers, but the account behind it was not built to convert. Flows were generic. Campaigns went out on no real schedule. Segmentation barely existed.
The list size should have supported strong, consistent revenue. It wasn’t. Open rates sat where any unmanaged account sits, and campaign revenue moved up and down with no clear pattern.
Active list: 15,000+ Campaign revenue: $123K / MO
What We Did
We didn’t add more emails. We rebuilt the system underneath them, so every send had a reason to exist and a segment it was written for.
We rebuilt the account’s core flows and campaign calendar from the ground up. Copy, segmentation, and send cadence were all engineered specifically for a 15,000+ subscriber list, not a generic template stretched to fit it.
Consistent monthly campaign revenue on a rebuilt flow and campaign system, sustained month over month: $123K / MO, sustained campaign revenue.
The Delta
Quantitative outcomes from the account’s Klaviyo reporting. Open rate climbed to 70.7% and held there. Campaign revenue settled into a steady $123K a month, on the same list that used to produce inconsistent results.
- Avg open rate: 70.7% (sustained)
- Active list: 15,000+ subscribers
- Campaign revenue: $123K / MO (ongoing)
“A rebuilt flow and campaign system took this account to a 70.7% open rate. Not a bigger list. Not more frequent sends. The system underneath the sends.”UROS KORENE, FOUNDER
[ DATA_NOTE ] This case study is a representative composite created to demonstrate the strategy and potential application. Brand details, timelines and figures have been modified and should not be interpreted as the verified results of one identifiable client.
FREQUENTLY ASKED
How did you achieve a 70.7% open rate?[+]
The result came from three things working together: a full flow architecture rebuild that removed duplicate and competing sends, a subject line approach built on curiosity and specificity rather than offers, and a list health overhaul that stopped sending to chronically unengaged contacts. No single change produced 70.7%. It was the system working as a whole.
Can results like this be replicated for other brands?[+]
The specific number varies by brand, list size, and category, but the methodology is repeatable. Every account we've rebuilt from the same starting point (broken flow architecture, weak subject lines, unclean list) has seen significant open rate improvement. The audit tells us what's pulling your numbers down. That's where we start.
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