NEARLY DOUBLED
IN TWO MONTHS.
Email attribution moved from 19.61% to 27.56% to 35.34% of total revenue across two consecutive months, each period building on the last instead of plateauing.
The Objective
This account was already generating meaningful email revenue, at 19.61% of total, but growth had stalled and total store revenue was essentially flat period over period going into the engagement.
State before: 19.61% attributed revenue Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT: 19.61% ATTRIBUTED ]What We Did
We rebuilt the campaign calendar and tightened segmentation, then reviewed results month over month to keep pushing the same levers rather than treating one good month as the finish line.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting across two consecutive months.
[ CLIENT DASHBOARD // MONTH 1: 27.56% ATTRIBUTED, +63% ]The first month saw a 63% increase in attributed revenue period over period, taking the share of total revenue from 19.61% to 27.56%.
[ CLIENT DASHBOARD // MONTH 2: 35.34% ATTRIBUTED ]The second month continued the climb to 35.34% of total revenue, 2.17 times the dollar amount attributed to email before the engagement started.
- Before: 19.61% attributed ($3,029.64)
- Month 1: 27.56% attributed ($4,959.68), +63% vs. previous period
- Month 2: 35.34% attributed ($6,571.49)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
Did each month's growth come from the same lever?[+]
No. Growth compounded across both months rather than repeating the same tactic: attribution moved from 19.61% to 27.56% in the first month, then continued to 35.34% in the second, nearly double the starting point.
What does 'nearly doubled' mean in dollar terms?[+]
Attributed revenue went from $3,029.64 before the engagement to $6,571.49 by the second month, 2.17 times the starting dollar amount, while the attribution share of total revenue grew from 19.61% to 35.34%.
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