FROM $0 ATTRIBUTED
TO 50.62% IN ONE MONTH.
This brand had zero dollars of email-attributed revenue the month before the engagement started. One month in, email accounted for over half of total store revenue.
The Objective
This account had no functioning email program. In the 30 days before the engagement began, email-attributed revenue was $0.00, precisely 0.00% of total store revenue. Every sale was coming from somewhere else entirely.
State before: No email program (0.00% attributed) Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT: $0 ATTRIBUTED ]What We Did
We built the account from the ground up: list capture, core flows, and a first campaign, in that order, so there was something for a subscriber to receive from day one rather than a list sitting unused.
[ CLIENT DASHBOARD // FIRST CAMPAIGN SENT: 22.14% ATTRIBUTED ]A single campaign, the first email this list had ever received, generated 22.14% of total store revenue for that period on its own.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting.
[ CLIENT DASHBOARD // MONTH 1: 50.62% ATTRIBUTED ]Within the first full month of a real program running, email accounted for 50.62% of total store revenue, up from a standing start of exactly $0.
[ CLIENT DASHBOARD // MONTH 2: 33.70% ATTRIBUTED ]The second month held at 33.70% of total revenue attributed to email, even as total store revenue itself dropped for the period, a normal seasonal swing rather than a sign the email program had stalled.
- Before: $0.00 attributed (0.00% of revenue)
- First campaign: $2,176.97 attributed (22.14% of revenue)
- Month 1: $6,689.33 attributed (50.62% of revenue)
- Month 2: $2,580.42 attributed (33.70% of revenue)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
Was this brand really generating $0 in email revenue before?[+]
Yes, literally 0.00% attributed revenue in the 30 days before the engagement started, confirmed in the account's own Klaviyo reporting. There was no functioning email program in place, not an underperforming one.
Is 50%+ attribution sustainable, or was that a one-time spike?[+]
The month after hitting 50.62%, attribution held at 33.70% of total revenue during a period where total store revenue itself dropped significantly (a seasonal swing, not an email problem). Email's dollar contribution stayed meaningful even as the denominator shrank.
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