COPY THAT EARNS
ITS PLACE IN THE INBOX.
Flows, campaigns, and sequences written to convert, not to tick a send box. Every word tested against real account data, not a template swapped between brands.
The Problem
A lot of email copy reads like it was written for any brand. It could be swapped between two unrelated stores and nobody would notice. That’s the tell of copy written from a template instead of from the account’s actual data: what this specific list responds to, where in the customer journey this specific email lands, and what this specific subscriber needs to hear right now.
What’s Included
- Flow copy: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and any lifecycle stage specific to your business.
- Campaign copy: launches, promotions, editorial and story-led sends, written to a calendar instead of produced last-minute.
- Subject line and preview text testing: the first two things a subscriber sees, treated as seriously as the body copy.
- Voice work grounded in your brand, not a generic direct-response template. See our about page for how we think about brand voice versus data.
How It Works
Copy gets written after we’ve looked at what the account’s data shows: open rate by segment, click behavior, and what’s already converting versus what’s dead weight. That’s the difference between copy that sounds good and copy that performs, and it’s why results like a single campaign outperforming a full month of typical promotional sends are achievable without discounting.
Who It’s For
Brands that already have flows and segmentation in place but whose copy isn’t converting, or brands starting a full build who want copy handled by people who write to the data, not to a template. If the gap is upstream, no flows or account structure at all, start with Klaviyo setup.
SEE WHAT THIS LOOKS
LIKE FOR YOUR ACCOUNT.
Free audit. No obligation. A specific, written breakdown of what's underperforming, whether or not you ever work with us.
GET A FREE AUDITFREQUENTLY ASKED
Do you write copy only, or do you also build the flows and campaigns?[+]
Both are available. Some clients want copy-only support layered onto an in-house or existing setup; others want the full build (flow architecture, segmentation, and copy together). We scope this per account during the free audit.
How do you avoid generic, templated copy?[+]
By writing to the moment, not the brand voice guide alone. A welcome email talks to someone who just met you; a win-back email talks to someone who's drifting away. We look at what your account's data actually shows about each segment before writing to it, instead of reusing the same structure across every brand.
Can copy alone improve results without touching the flow architecture?[+]
It can move open rates and click rates meaningfully, since subject lines and copy quality directly affect both. But revenue attribution usually plateaus without also fixing flow architecture and segmentation, which is why copy is most effective paired with a proper Klaviyo build.