EMAIL MARKETING
MANAGED AS A SYSTEM.
Day-to-day email marketing management for ecommerce brands: campaign planning, copywriting, segmentation, and reporting, run as one connected system instead of a list of one-off sends.
The Problem
Email marketing often gets treated as a task instead of a channel: a promotion goes out when there’s a sale, a newsletter goes out when someone has time. Nobody’s planning three sends ahead, nobody’s tracking which campaigns actually drive revenue versus which ones just drive unsubscribes, and the account never builds the kind of consistency that compounds.
What’s Included
- Campaign planning: a calendar built around your actual launches, promotions, and content, planned weeks ahead instead of decided the morning of.
- Copywriting and design coordination: every send written and built to convert, not just to fill a calendar slot.
- List segmentation: sends targeted to the right subset of your list based on behavior and purchase history, not blasted to everyone every time.
- Reporting tied to revenue: monthly numbers on what each campaign generated, so decisions get made on data instead of gut feel.
How It Works
We start by mapping your current sending pattern against what’s actually converting, then build a calendar and segmentation structure around what the data shows. From there it’s ongoing execution: plan, write, send, report, adjust. The same four-step approach (audit, roadmap, build, compound) that runs across every engagement at OpenRateLab.
Who It’s For
Ecommerce brands sending email inconsistently, or brands with a Klaviyo account that isn’t being used to its full potential for planned, revenue-driving campaigns. If your gap is specifically the automated side (welcome, abandoned cart, post-purchase), Klaviyo Flows & Automation is the more precise fit.
SEE WHAT THIS LOOKS
LIKE FOR YOUR ACCOUNT.
Free audit. No obligation. A specific, written breakdown of what's underperforming, whether or not you ever work with us.
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How is email marketing management different from Klaviyo management?[+]
Klaviyo management is specific to that platform's architecture: flows, segmentation logic, and features unique to Klaviyo. Email marketing management is the broader discipline: planning what gets sent, when, to whom, and why, which applies regardless of platform. In practice, most of our accounts run on Klaviyo, so the two overlap heavily.
What does a typical month look like?[+]
A planned campaign calendar built around your product launches, promotions, and content, copy and design produced ahead of each send, list segments reviewed and updated as needed, and a monthly report showing what each campaign and flow generated in revenue.
Do you handle both campaigns and flows?[+]
Yes. Campaigns (one-time sends tied to launches, promotions, and content) and flows (automated sequences triggered by customer behavior) are managed together, since they draw from the same list and segmentation logic and shouldn't be planned in isolation.