FLOWS THAT RUN
WITHOUT YOU.
Full Klaviyo flow architecture built to spec: custom events, dynamic segmentation, and automation systems that compound revenue every month without manual work.
The Problem
Most Klaviyo accounts have a welcome flow, built once during onboarding, and nothing else. Abandoned cart is either missing or running on default settings nobody’s touched since setup. Post-purchase and win-back don’t exist at all. That’s not automation, that’s one flow doing all the work while the rest of the customer lifecycle goes unaddressed.
What’s Included
- Full lifecycle flow architecture: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and any custom flow specific to your business model.
- Custom event tracking: flows triggered by behavior specific to your store (not just Klaviyo’s defaults), so automation reflects how your customers actually shop.
- Dynamic segmentation feeding the flows: lists that update automatically as customer behavior changes, so flows stay targeted without manual upkeep.
- Testing and optimization: flows aren’t built once and left; timing, copy, and triggers get reviewed as performance data comes in.
How It Works
Flow work starts with mapping the actual customer journey for your business: what happens between someone landing on the site and someone becoming a repeat customer, and where the gaps are. From there we build the flows that cover those gaps, in priority order, so revenue impact shows up as each piece goes live rather than waiting for a full rebuild to finish. This is the same audit-first approach behind every engagement, detailed on the Klaviyo audit page.
Who It’s For
Brands with a Klaviyo account and some flows already live, whose automation stops at the welcome series, or whose flows were built once years ago and never revisited. If there’s no Klaviyo account yet, Klaviyo setup is the starting point instead.
SEE WHAT THIS LOOKS
LIKE FOR YOUR ACCOUNT.
Free audit. No obligation. A specific, written breakdown of what's underperforming, whether or not you ever work with us.
GET A FREE AUDITFREQUENTLY ASKED
Which flows do you typically build first?[+]
Welcome series and abandoned cart first, since they're triggered by the highest-intent behavior (someone signed up or someone was one step from buying) and usually show impact fastest. Post-purchase, browse abandonment, and win-back follow once those two are live and performing.
How many flows does a typical account need?[+]
It depends on the business, not a fixed number. Some accounts run efficiently on a lean set of flows built well; others need a fuller stack covering more lifecycle stages. We scope this during the audit based on your catalog, purchase frequency, and list size, not a one-size template.
Do flows replace campaigns, or work alongside them?[+]
Alongside. Flows are automated and triggered by behavior; campaigns are planned, one-time sends. A healthy account runs both: flows handling the predictable, always-on revenue, campaigns handling launches, promotions, and editorial content.