133% GROWTH IN
ATTRIBUTED REVENUE.
Email was live but barely used, attributing just 6.34% of total revenue. One month into the engagement, that more than doubled to 13.13%, a 133% increase period over period.
The Objective
This account had Klaviyo running, but attribution was stuck at 6.34% of total revenue, a sign that flows and segmentation existed in name only rather than actually driving the behavior-triggered sends that move the needle.
State before: 6.34% attributed revenue Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT: 6.34% ATTRIBUTED ]What We Did
We audited the existing flow setup, found the gaps in lifecycle coverage, and rebuilt the flows and segmentation logic that were technically live but not actually doing meaningful work.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting across two consecutive months.
[ CLIENT DASHBOARD // MONTH 1: 13.13% ATTRIBUTED, +133% ]Attribution more than doubled in the first month, from 6.34% to 13.13% of total revenue, a 133% increase period over period.
[ CLIENT DASHBOARD // MONTH 2 (POST-BLACK FRIDAY): 10.69% ATTRIBUTED ]The second month, following Black Friday, settled at 10.69% of total revenue, still almost twice the 6.34% starting point.
- Before: 6.34% attributed ($3,663.75)
- Month 1: 13.13% attributed ($8,536.03), +133% vs. previous period
- Month 2 (post-BF): 10.69% attributed ($5,510.90)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
Was email completely broken before, or just underused?[+]
Underused, not broken. The account had a working Klaviyo setup attributing 6.34% of total revenue, well below what the platform was capable of producing. The gap was in flow depth and segmentation, not a fundamentally broken foundation.
Did the growth hold up after Black Friday?[+]
It moderated but stayed well above baseline: attribution settled at 10.69% of total revenue post-Black Friday, still nearly 1.7 times the 6.34% starting point, even as total store revenue itself declined 36% period over period.
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