73% GROWTH IN
ATTRIBUTED REVENUE.
Email attribution climbed from 24.13% to 41.24% of total revenue in a single month, then held well above baseline through Black Friday.
The Objective
This account was generating a reasonable but unremarkable 24.13% of total revenue from email, with total store revenue itself down 8% period over period going into the engagement.
State before: 24.13% attributed revenue Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT: 24.13% ATTRIBUTED ]What We Did
We rebuilt the campaign calendar and tightened segmentation targeting around purchase behavior, timed to land ahead of the account’s next major sales period rather than reacting to it after the fact.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting across two consecutive months.
[ CLIENT DASHBOARD // MONTH 1: 41.24% ATTRIBUTED, +73% ]Attribution jumped from 24.13% to 41.24% of total revenue in the first month, a 73% increase period over period.
[ CLIENT DASHBOARD // MONTH 2 (POST-BLACK FRIDAY): 29.95% ATTRIBUTED ]The second month, following Black Friday, settled at 29.95% of total revenue, still meaningfully above the 24.13% starting point.
- Before: 24.13% attributed ($7,360.83)
- Month 1: 41.24% attributed ($12,997.62), +73% vs. previous period
- Month 2 (post-BF): 29.95% attributed ($10,522.47)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
What drove such a fast increase in a single month?[+]
A combination of campaign calendar rebuild and segmentation tightening applied to an account that already had reasonable baseline traffic and revenue, meaning the infrastructure existed to capture the improvement quickly once it was built correctly.
Did the result hold after Black Friday, or was it a BF-specific spike?[+]
It moderated to 29.95% of total revenue post-Black Friday, still about 1.24 times the 24.13% starting point, meaning the gain wasn't purely a Black Friday artifact that vanished once the sale period ended.
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