30%+ EMAIL REVENUE
FROM SPORADIC SENDS
From occasional newsletters to a proper email system, now consistently above 30% of total revenue.
THE
OBJECTIVE
This DTC brand treated email as an afterthought. An occasional newsletter went out when someone remembered to send it. No flows ran in the background. No campaign calendar existed.
Deliverability was never managed, so even the sends that did go out underperformed. Email wasn't a channel the founder could rely on. It was a task that got skipped most weeks.
Sporadic Sends
Ongoing
WHAT WE DID
We treated email as infrastructure, not a task list item. That meant building the parts that run without anyone remembering to hit send.
FLOWS, CALENDAR
& CLEAN DELIVERABILITY
We built a proper email system: automated flows, a real campaign calendar, and a deliverability strategy to keep the account healthy. Occasional sends were replaced with a system that runs on its own.
SYSTEM
OVER SPORADIC SENDS
Consistent, ongoing email revenue attribution since the system replaced sporadic, occasional sends.
THE
DELTA
Quantitative outcomes from the account's Klaviyo reporting.
Email revenue attribution has held consistently above 30% since the system went live. The founder no longer has to think about whether an email went out this week.
“My store went from sending the occasional newsletter to having a proper email system with flows, a campaign calendar, and clean deliverability. Revenue attribution from email is consistently above 30%. I barely think about it anymore.”AMANDA R., FOUNDER, DTC BRAND
[ DATA_NOTE ] Figures reflect the account's ongoing email revenue attribution following a full flow and deliverability rebuild, pulled directly from Klaviyo reporting. Client identity is withheld per our confidentiality standard. Every number above is pulled directly from the account's Klaviyo reporting.
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