30%+ EMAIL REVENUE
FROM SPORADIC SENDS
From occasional newsletters to a proper email system, now consistently above 30% of total revenue.
The Objective
This DTC brand treated email as an afterthought. An occasional newsletter went out when someone remembered to send it. No flows ran in the background. No campaign calendar existed.
Deliverability was never managed, so even the sends that did go out underperformed. Email wasn’t a channel the founder could rely on. It was a task that got skipped most weeks.
State before: Sporadic Sends Status: Ongoing
What We Did
We treated email as infrastructure, not a task list item. That meant building the parts that run without anyone remembering to hit send.
We built a proper email system: automated flows, a real campaign calendar, and a deliverability strategy to keep the account healthy. Occasional sends were replaced with a system that runs on its own.
Consistent, ongoing email revenue attribution since the system replaced sporadic, occasional sends: 30%+ email revenue attribution, ongoing.
The Delta
Quantitative outcomes from the account’s Klaviyo reporting. Email revenue attribution has held consistently above 30% since the system went live. The founder no longer has to think about whether an email went out this week.
- Email attribution: 30%+ (ongoing)
- State before: Sporadic Sends (no system)
- Status: Ongoing (active)
“My store went from sending the occasional newsletter to having a proper email system with flows, a campaign calendar, and clean deliverability. Revenue attribution from email is consistently above 30%. I barely think about it anymore.”AMANDA R., FOUNDER, DTC BRAND
[ DATA_NOTE ] This case study is a representative composite created to demonstrate the strategy and potential application. Brand details, timelines and figures have been modified and should not be interpreted as the verified results of one identifiable client.
FREQUENTLY ASKED
How did email revenue attribution go from sporadic to 30%+?[+]
The brand went from sending the occasional newsletter to running a proper Klaviyo system: automated flows, a real campaign calendar, and a clean deliverability setup. That combination replaced sporadic, occasional sends with a consistent program, and email revenue attribution has held above 30% since.
Is 30%+ attribution a one-time spike or an ongoing result?[+]
Ongoing. The account's status is listed as ongoing, not a single campaign or launch spike. The rebuild replaced the underlying system, not just one send, which is why the attribution rate has been sustained rather than dropping back off after an initial bump.
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