93% ATTRIBUTED-REVENUE
GROWTH IN ONE MONTH.
An established DTC brand already sending email, with email attribution stuck around a quarter of total revenue. One month after the engagement started, attributed revenue jumped 93% period over period.
The Objective
This account already had email infrastructure: campaigns and flows were live, generating a little over a quarter of total store revenue. The brand wasn’t starting from zero, but attribution had plateaued and nobody had recently pushed the account further.
State before: 26.84% of total revenue attributed to email Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT ]What We Did
We reviewed the existing campaign and flow mix, tightened segmentation, and rebuilt the send cadence around what the account’s own data showed was actually converting, rather than assuming the existing setup was already optimized just because it was live.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting across three consecutive months.
[ CLIENT DASHBOARD // MONTH 1: 36.79% ATTRIBUTED, +93% ]Attributed revenue nearly doubled dollar-for-dollar in the first month (from $9,783.31 to $18,856.48), taking the attribution share from 26.84% to 36.79% of total revenue.
[ CLIENT DASHBOARD // MONTH 2: 46.75% ATTRIBUTED ]The second month climbed further, to 46.75% of total revenue attributed to email, a peak nearly $21,145 in attributed revenue for the period.
[ CLIENT DASHBOARD // MONTH 3 (POST-BLACK FRIDAY): 39.73% ATTRIBUTED ]Even after Black Friday’s seasonal swing pulled total store revenue down, email held 39.73% of it, still nearly 13 points above where the account started.
- Before: 26.84% attributed ($9,783.31)
- Month 1: 36.79% attributed ($18,856.48), +93% vs. previous period
- Month 2: 46.75% attributed ($21,145.29)
- Month 3 (post-BF): 39.73% attributed ($17,375.51)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
Did this brand already have email flows and campaigns running?[+]
Yes. This wasn't a from-zero build: the brand had an existing campaign and flow mix (roughly 60% campaigns, 40% flows) generating 26.84% of total revenue before the engagement. The gain came from improving what was already there, not starting from nothing.
Did the Black Friday period distort these numbers?[+]
The opposite happened: attributed revenue held at 39.73% of total revenue even after Black Friday's seasonal swing, well above the 26.84% baseline. Total store revenue naturally fluctuates around BF; the point is that email's share of it stayed elevated rather than reverting to baseline.
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