$172K EMAIL REVENUE
IN 12 MONTHS
A passive list with no system. We built the campaigns, the automations, and the segmentation. Email became the brand's #1 revenue channel.
The Objective
The brand had a list but was doing almost nothing with it. Occasional blasts, no automations, no segmentation strategy. Revenue from email was negligible relative to list size.
The opportunity was clear: build a complete system from scratch. Campaigns for reach, flows for revenue. Every subscriber segment treated differently.
Program length: 12 MONTHS Flows built: 26
What We Did
List hygiene first. Then automation architecture. Then a consistent campaign calendar. Each layer built on the one before it.
Welcome, browse abandonment, cart abandonment, post-purchase, and win-back, built and optimized to generate revenue without manual intervention. Flows ended up contributing more revenue than campaigns: 26 flows covering every touchpoint.
172 sends in 12 months: consistent cadence, segmented by engagement and purchase history on every send.
We started by auditing the existing list and suppressing unengaged contacts. Sending to a clean, engaged list meant every campaign and flow launched into better open rates from day one: suppression before anything.
Sustained across 12 months, industry average: 25%: 31.3% avg open rate.
The Delta
Quantitative outcomes from the account’s Klaviyo reporting over 12 months. Flows slightly outperformed campaigns: $89,295 vs $82,351. That ratio is the sign of a properly built email program: automation doing the heavy lifting while campaigns extend the reach.
- Total email revenue: $171,647 (12 months)
- Flow revenue: $89,295 (automated)
- Campaign revenue: $82,351 (172 sends)
- Avg open rate: 31.3% (vs 25% industry)
“The list existed. The system didn't. Build the system, campaigns and flows running together, and email stops being an afterthought and becomes the top revenue channel.”UROS KORENE, FOUNDER
[ DATA_NOTE ] This case study is a representative composite created to demonstrate the strategy and potential application. Brand details, timelines and figures have been modified and should not be interpreted as the verified results of one identifiable client.
FREQUENTLY ASKED
How did email become this brand's #1 revenue channel?[+]
The list existed but wasn't being used with a real system behind it. Building out flows and campaigns together, running in parallel rather than relying on just one, produced $171,647 in total email revenue over 12 months: $89,295 from flows and $82,351 from campaigns, at a 31.3% average open rate.
Do flows or campaigns matter more for revenue?[+]
On this account, they were close: flow revenue ($89,295) slightly outpaced campaign revenue ($82,351). Neither replaced the other. Consistent automated flows plus a regular campaign calendar, working together, is what drove the total.
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