A STEADY CLIMB,
NOT A SINGLE SPIKE.
Email attribution moved from 12.47% to 14.52% to 19.11% of total revenue across three consecutive reporting periods. Not a one-time win, a trend.
The Objective
This account’s email attribution was stuck around an eighth of total revenue, with total store revenue itself declining 36% period over period going into the engagement. The goal wasn’t a single dramatic fix, it was building a trend that kept moving in the right direction regardless of what total revenue did month to month.
State before: 12.47% attributed revenue Status: Ongoing
[ CLIENT DASHBOARD // BEFORE THE ENGAGEMENT: 12.47% ATTRIBUTED ]What We Did
We rebuilt segmentation and flow timing around actual customer behavior, then let the account run for consecutive reporting periods to see whether attribution held or reverted, rather than optimizing for one strong month and calling it done.
The Delta
Quantitative outcomes from the account’s own Klaviyo reporting across three consecutive periods.
[ CLIENT DASHBOARD // MONTH 1: 14.52% ATTRIBUTED, +50% ]The first period showed a 50% increase in attributed revenue period over period, taking the share of total revenue from 12.47% to 14.52%.
[ CLIENT DASHBOARD // MONTH 2 (PARTIAL): 19.11% ATTRIBUTED ]The following period, even on a partial-month basis, continued the climb to 19.11% of total revenue attributed to email.
- Before: 12.47% attributed ($6,483.51)
- Month 1: 14.52% attributed ($9,723.19), +50% vs. previous period
- Month 2 (partial): 19.11% attributed ($8,672.07)
[ DATA_NOTE ] These figures are pulled directly from the client's own Klaviyo Business Performance Summary reporting. Client identity is withheld by agreement; the dates and dollar amounts shown are real and unmodified.
FREQUENTLY ASKED
Why is a steady climb a more useful case study than a single big jump?[+]
Because it shows the mechanism is repeatable, not a one-time lucky send. Attribution grew in every one of the three reporting periods we can show for this account, which is the pattern that indicates a system improving, not a fluke.
Was the second month a full 30-day period?[+]
No, it covers a partial period. Even on a partial-month basis, attribution reached 19.11% of total revenue, continuing the upward trend from the two prior full periods rather than resetting.
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