75.8% OPEN RATE
AFTER FULL REBUILD
Wrong platform, no automations, list never cleaned. We migrated to Klaviyo, rebuilt everything from scratch, and held 75.8% open rates across 94 campaigns.
The Objective
The brand was on the wrong email platform with no automation infrastructure. The list had never been cleaned. Starting over was the only viable path: patching the existing setup would have locked in the problems.
We migrated to Klaviyo, cleaned the list before sending a single email, and built a complete flow architecture alongside a consistent campaign calendar.
Campaigns sent: 94 Flows built: 42
What We Did
A full teardown and rebuild. Platform migration, list hygiene, flow architecture, and campaign system, in that order.
We migrated the full account to Klaviyo and rebuilt the account structure before importing a single contact. Clean architecture from day one, not retrofitted onto a broken foundation.
Deep list clean before the first campaign. Suppression rules set. Unengaged removed.
Welcome to win-back, and every lifecycle stage in between. 42 flows covering the complete customer journey, built to run without manual input and optimized over time.
$31,295 campaigns + $21,428 flows across 12 months of managed sending: $53K total revenue.
The Delta
Quantitative outcomes from the account’s Klaviyo reporting across 12 months. 75.8% average open rate on a brand that was previously not tracking opens at all. Platform migration done right: not just a tool switch, a full system rebuild.
- Avg open rate: 75.8% (vs 25% industry)
- Total email revenue: $52,724 (12 months)
- Campaign revenue: $31,295 (94 sends)
- Flow revenue: $21,428 (42 flows)
“When the foundation is wrong, whether that's the wrong platform, a dirty list, or no flows, the only real fix is a full rebuild. Patching broken infrastructure doesn't produce results. Starting clean does.”UROS KORENE, FOUNDER
[ DATA_NOTE ] This case study is a representative composite created to demonstrate the strategy and potential application. Brand details, timelines and figures have been modified and should not be interpreted as the verified results of one identifiable client.
FREQUENTLY ASKED
What does a full Klaviyo rebuild involve?[+]
For this account, it meant replacing a broken email setup end to end rather than patching pieces of it. The rebuild included 42 flows and produced $52,724 in total email revenue over 12 months, with a 75.8% average open rate.
Why rebuild instead of fixing the existing setup?[+]
When the foundation is wrong, whether that's the platform, a dirty list, or no flows, patching individual pieces doesn't produce results. This account needed a clean rebuild rather than incremental fixes, and the 75.8% open rate and $52,724 in revenue came from starting over, not from patching what existed.
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