HIGHEST REVENUE EFFICIENCY
OF ANY ACCOUNT WE'VE RUN
The best revenue-per-recipient in our current portfolio review. From a list under 1,200 people, with zero discount incentive.
THE
OBJECTIVE
This farm-direct pet treats brand had a small, highly engaged list of roughly 1,100 subscribers. Small lists get written off fast in this industry. People assume there isn't enough volume to matter.
The brand wanted proof that email could still be a serious revenue channel without the scale a bigger brand has. We took that as the actual test.
~1,100
NONE
WHAT WE DID
Instead of chasing volume, we built one send around identity. No coupon code to hide behind if it didn't work.
IDENTITY-FRAMED
SENDS
We built an identity-framed seasonal send, timed to a real cultural moment, with no discount code attached. The copy leaned entirely on emotional connection to the product's origin story rather than price.
CONNECTION
OVER DISCOUNTING
The best per-recipient efficiency of any account currently in our portfolio review. Flagged internally as an early, promising pattern we're continuing to validate.
THE
DELTA
Quantitative outcomes from the account's Klaviyo campaign reporting.
The send produced $0.80 in revenue per recipient with zero discount. On a list this size, that's the strongest per-recipient number we've recorded across any account.
“A list under 1,200 people, with no discount code, produced the best revenue-per-recipient we've seen across any account we run. Small list. Outsized return.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] This result reflects a single strong send within a 4 to 5 month program and is flagged internally as an early, promising pattern rather than a fully validated long-run average. Client identity is withheld per our confidentiality standard. Every number above is pulled directly from the account's Klaviyo reporting.
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