80.7% OPEN RATE
AFTER FULL REBUILD
Wrong platform, no automations, list never cleaned. We migrated to Klaviyo, rebuilt everything from scratch, and held 80.7% open rates across 100 campaigns.
THE
OBJECTIVE
The brand was on the wrong email platform with no automation infrastructure. The list had never been cleaned. Starting over was the only viable path — patching the existing setup would have locked in the problems.
We migrated to Klaviyo, cleaned the list before sending a single email, and built a complete flow architecture alongside a consistent campaign calendar.
100
45
WHAT WE DID
A full teardown and rebuild. Platform migration, list hygiene, flow architecture, and campaign system — in that order.
KLAVIYO FROM
THE GROUND UP
We migrated the full account to Klaviyo and rebuilt the account structure before importing a single contact. Clean architecture from day one — not retrofitted onto a broken foundation.
LIST CLEAN
BEFORE SEND
45 FLOWS — FULL JOURNEY
Welcome to win-back, and every lifecycle stage in between. 45 flows covering the complete customer journey — built to run without manual input and optimised over time.
$33,293 campaigns + $22,796 flows across 12 months of managed sending.
THE
DELTA
Quantitative outcomes from the account's Klaviyo reporting across 12 months.
80.7% average open rate on a brand that was previously not tracking opens at all. Platform migration done right — not just a tool switch, a full system rebuild.
“When the foundation is wrong — wrong platform, dirty list, no flows — the only real fix is a full rebuild. Patching broken infrastructure doesn't produce results. Starting clean does.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] All figures are drawn from 12 months of Klaviyo account data under active management. Revenue and open rate figures are pulled directly from the platform's reporting. Client identity is withheld per our confidentiality standard.
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