$69K REVENUE —
FLOWS BEATING CAMPAIGNS
Email treated as an afterthought. No flows, inconsistent sends, low repeat purchase from the channel. We built an automation-first system — flows generating more than campaigns within 12 months.
THE
OBJECTIVE
Good products, growing brand, email an afterthought. No flows meant the brand was leaving repeat purchase revenue on the table with every order placed. Inconsistent campaigns meant no compound effect from the list.
The brief: make flows do the heavy lifting. Campaigns extend reach. Automation drives retention and repeat purchase without manual effort on every send.
26
73
WHAT WE DID
Customer journey mapping first. Then flow architecture to match every stage. Campaigns ran alongside but automation carried the weight.
26 FLOWS MAPPED
TO THE CUSTOMER JOURNEY
We diagnosed the full customer lifecycle before building a single flow. Post-purchase and VIP sequences were prioritised — the highest-leverage touchpoints for repeat purchase on a nutrition brand.
FLOWS >
CAMPAIGNS
Achieved through tight segmentation and strong subject lines. Industry average: 25%.
OPTIMISED FOR HIGH-INTENT AUDIENCE
73 campaign sends with optimised send time and subject lines calibrated for a nutrition audience making considered, repeat purchases.
THE
DELTA
Quantitative outcomes from the account's Klaviyo reporting across 12 months.
Flows generated $39,920 against campaigns' $29,057. That ratio — automation outperforming manual sends — is what a well-built email program looks like.
“When flows generate more revenue than campaigns, the email program is working the way it should. Automation captures high-intent moments. Campaigns extend reach. Neither replaces the other.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] All revenue and engagement figures are pulled directly from the account's Klaviyo reporting over 12 months of active management. Client identity is withheld per our confidentiality standard.
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