$182K EMAIL REVENUE
IN 12 MONTHS
A passive list with no system. We built the campaigns, the automations, and the segmentation. Email became the brand's #1 revenue channel.
THE
OBJECTIVE
The brand had a list — and was doing almost nothing with it. Occasional blasts, no automations, no segmentation strategy. Revenue from email was negligible relative to list size.
The opportunity was clear: build a complete system from scratch. Campaigns for reach, flows for revenue. Every subscriber segment treated differently.
12 MONTHS
26
WHAT WE DID
List hygiene first. Then automation architecture. Then a consistent campaign calendar. Each layer built on the one before it.
26 FLOWS COVERING
EVERY TOUCHPOINT
Welcome, browse abandonment, cart abandonment, post-purchase, and win-back — built and optimised to generate revenue without manual intervention. Flows ended up contributing more revenue than campaigns.
172 SENDS
IN 12 MONTHS
SUPPRESSION BEFORE ANYTHING
We started by auditing the existing list and suppressing unengaged contacts. Sending to a clean, engaged list meant every campaign and flow launched into better open rates from day one.
Sustained across 12 months. Industry average: 25%.
THE
DELTA
Quantitative outcomes from the account's Klaviyo reporting over 12 months.
Flows slightly outperformed campaigns — $94,995 vs $87,608. That ratio is the sign of a properly built email program: automation doing the heavy lifting while campaigns extend the reach.
“The list existed. The system didn't. Build the system — campaigns and flows running together — and email stops being an afterthought and becomes the top revenue channel.”OPENRATELAB ANALYSIS
[ DATA_NOTE ] All revenue figures and open rate data are pulled directly from the account's Klaviyo reporting across 12 months of active management. Client identity is withheld per our confidentiality standard.
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