THE KLAVIYO AUDIT
CHECKLIST.
Four categories, the same ones we review on every client account. Run it yourself, or get the full detailed version free.
Flow architecture
- Welcome series live and covering the full onboarding sequence
- Abandoned cart and browse abandonment flows configured
- Post-purchase and win-back flows in place
- Flow timing and triggers reviewed against actual customer behavior
Campaign history
- A planned, consistent sending calendar rather than sporadic sends
- Subject line and open rate performance reviewed by segment
- Click-through and conversion tracked per campaign, not just opens
List health
- Segmentation built on behavior, not just static fields
- Unengaged and unsubscribed contacts properly suppressed
- List growth sources reviewed for quality, not just volume
Deliverability
- SPF, DKIM, and DMARC configured correctly
- Sender reputation and inbox placement monitored
- Unsubscribe and spam-complaint rates within healthy range
GET THE FULL
DETAILED CHECKLIST FREE.
The exact checklist we run through on every account audit, free, no obligation.
GET IT FREEOr skip straight to a full written audit of your account →
FREQUENTLY ASKED
Is this the exact checklist you use on client audits?[+]
This page covers the same four categories our free audit reviews: flow architecture, campaign history, list health, and deliverability. The full, detailed checklist is available as a free download further down the homepage.
Can I run this audit myself instead of booking one?[+]
Yes, this checklist is useful for a self-audit. If you want a specific, written breakdown of what's underperforming in your account rather than a generic checklist, the free audit goes further.
How often should a Klaviyo account be audited?[+]
At least every 6-12 months for an active account, or immediately if revenue attribution has plateaued, you're planning a platform migration, or you've inherited an account from a previous freelancer or agency.