GREAT COPY IN SPAM
CONVERTS NOBODY.
Authentication, list hygiene, and sender reputation management, so the emails you're already paying to have written actually reach the inbox.
The Problem
You can write the best subject line in the account and it won’t matter if the email lands in spam. Deliverability is invisible until it’s broken, and by the time open rates crater across the board, the damage (a poor sender reputation) takes real time to rebuild. Most brands fix the symptom (more sends, bigger discounts) instead of the actual cause.
What’s Included
- Authentication setup and audit: SPF, DKIM, and DMARC configured correctly, closing the gaps that get flagged by inbox providers.
- List hygiene: suppression rules, unengaged segment management, and cleanup so sends go to people who actually want them.
- Sender reputation monitoring: tracking the signals inbox providers use to decide whether your email reaches the inbox or the spam folder.
- Segmentation for relevance: sending the right message to the right subset of your list, which directly affects spam-complaint and unsubscribe rates.
How It Works
Deliverability work starts with an audit of your current authentication, list health, and sending patterns, the same audit-first approach behind every OpenRateLab engagement. From there, fixes are prioritized by what’s most damaging first: authentication gaps and list hygiene usually come before anything else, since they affect every future send.
Who It’s For
Brands seeing declining open rates across the board (not just on individual campaigns), brands migrating platforms who need a clean sending reputation from day one, or any account that’s never had authentication and list hygiene properly audited.
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Free audit. No obligation. A specific, written breakdown of what's underperforming, whether or not you ever work with us.
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What causes poor email deliverability?[+]
Most commonly: sending to an unengaged or dirty list, missing or misconfigured authentication (SPF, DKIM, DMARC), inconsistent sending patterns that look suspicious to inbox providers, and high spam-complaint or unsubscribe rates from irrelevant sends. Usually it's a combination, not one single cause.
How do you fix a damaged sender reputation?[+]
By addressing the root causes directly: cleaning the list, fixing authentication, tightening segmentation so sends are relevant, and, where needed, a gradual re-engagement or warm-up sending pattern. There's no shortcut that skips fixing the underlying list and content issues.
Can deliverability work be done alongside an existing agency or in-house team?[+]
Yes. Deliverability is often scoped as a standalone fix layered onto an existing setup, since it's foundational to everything else working, flows and copy included.