SENDGRID, MANAGED
AS A MARKETING CHANNEL.
SendGrid is best known for transactional email infrastructure. For brands using its Marketing Campaigns product, we build the segmentation, content, and deliverability discipline that infrastructure alone doesn't provide.
The Problem
SendGrid earns its reputation on transactional and API-based email delivery, order confirmations, password resets, receipts. When brands also run marketing campaigns through it, the marketing side often gets far less attention than the deliverability infrastructure it’s built on, and campaigns end up under-segmented and inconsistently sent.
What We Do on SendGrid
- Deliverability and authentication work, SPF, DKIM, and DMARC configured correctly, since this is SendGrid’s core strength and the foundation everything else depends on.
- Marketing Campaigns management, for brands using SendGrid’s marketing product: segmentation, content, and a consistent sending calendar.
- Separation of transactional and marketing sending, so promotional volume doesn’t put transactional deliverability (order confirmations, receipts) at risk.
- An honest read on platform fit, since a dedicated marketing ESP is often the better long-term home for campaigns once volume and segmentation needs grow.
Who It’s For
Brands using SendGrid’s Marketing Campaigns product who want it run with real segmentation and cadence, or brands who need SendGrid’s deliverability infrastructure managed properly alongside a separate marketing platform. See our email deliverability service for the infrastructure side specifically.
SEE WHAT'S UNDERUSED
IN YOUR ACCOUNT.
Free audit, no obligation. A specific, written breakdown of what's underperforming, whether or not you ever work with us.
GET A FREE AUDITFREQUENTLY ASKED
Isn't SendGrid mainly for transactional email, not marketing?[+]
Its core strength is transactional and API-based sending, which is why deliverability infrastructure work on SendGrid overlaps heavily with what we do elsewhere. It also has a Marketing Campaigns product for promotional and lifecycle sends, which is what we manage when a brand uses SendGrid for marketing rather than a dedicated ESP.
Do you manage SendGrid marketing campaigns?[+]
Yes. Klaviyo is our specialty, and we also manage accounts on SendGrid, Mailchimp, Omnisend, MailerLite, and ActiveCampaign. For SendGrid specifically, deliverability and authentication work (SPF, DKIM, DMARC) is often the highest-leverage piece, since that's the platform's core strength.
Should we move our marketing email off SendGrid to a dedicated ESP?[+]
Often yes, once marketing volume and segmentation needs grow past what SendGrid's marketing tools are built for, while keeping transactional email on SendGrid separately. We'll give you a straight answer during a free audit rather than a default recommendation either way.